A very interesting study of the role technological innovation has played in a couple of industries.  The common misconception is that companies must constantly innovate to survive, and that innovation means making the ground breaking technical discoveries.  First, the author defines innovation and notes that most innovations sustain business growth instead of reshaping industries.  Second, the author’s analysis shows that companies that have failed were on the edge of technological innovation.  So why do they fail?  Read the book to find out!